Social media ROI

At least twice a day I am asked by organizations about the return on investment on social media and what we have seen in the market While we can’t specifically talk about the metrics we are seeing from our clients, what I wanted to do was to share my collection of various social media ROI articles and papers that I have saved on my Del.icio.us account. I will continue to add to this over time and please feel free to email me with additional resources that you would like to see added to the list: colin @ prospero.com

In all of these reports, I have felt that there were real specific thoughts that were lacking, so we have developed a social media survey to help broaden the industry’s understanding of social media trends as well as how organizations are looking at ROI. The results of this survey will be shared here in about 1 month. If you would like to contribute to the social media study- please fill out our anonymous survey at:http://survey.constantcontact.com/survey/a07e25kskk7f5p9ttpq/start

-Colin

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